![]() Planograms are visual merchandising tools that retailers use to help their in-store staff in shelf planning, choosing specific products to display on shelves, and even updating the shelf to increase sales. ![]() Credit for these unplanned purchases goes to planogram maintenance. ![]() A change in store layout forces them to pay attention to other things in the store. When they know where the product is located, they become blind to other products in the store, walking right past them without even the slightest glance. Through their visits, they have become more familiar with the aisles and know the exact location of that item on the shelf. For example, Imagine a shopper visits a store regularly to purchase one product. Successful retailing depends on good merchandise of items. When built correctly, a data-driven planogram needs to be reviewed or updated frequently in order to be successful in retail. It is never a good idea to just create a planogram and then leave it.
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